The Heineken Reception Center has been completely renovated. Now called the Heineken Experience, this multimedia event acquaints you with the world of Heineken, the world’s largest beer exporter. The presentation is both fun and educational.
WHAT DOES IT FEEL LIKE TO BE A BEER BOTTLE? The best example of this mix of entertainment and instruction is, no doubt, the 'Bottle Ride'. It makes you feel what it is like to be a beer bottle. You take a seat on a moving platform and follow the route that each beer bottle in the brewery follows. This teaches you the production process and ensures you will enjoy your next Heineken beer even more.
BEER TEST Each room in the historic brewery has retained its own atmosphere. In the original brewing room, for instance, the impressive hop boilers have been preserved. Feel free to take a look inside the boilers. You can walk through an 'Amsterdam alleyway' and meet Dr. Elion. He is the man who discovered Heineken's successful yeast. Is your head still clear? Do test your beer knowledge. Did you know that the Egyptians brewed beer as long ago as 1000 BC?
CHEERS! In addition to guided group tours, individual visitors can map out their own route. Whether you discover the ins and outs of Heineken beer by yourself or in a group, the tour ends with some glasses of this world famous golden beer. Cheers!